Talk #1 Lifestyle Business Podcast
Dan Andrews from the Lifestye Business Podcast talks about his podcast that combines career and lifestyle.
Dan: Sure thing. First thing Todd, thanks for having me on your site. Just checked out your site this morning. It's a great place, so it's good to be part of it. Our podcast is called the Lifestyle Business Podcast, and it's something we started about two and a half years ago, and really, what, we wanted to share our journey through entrupeneuship, and so basically we're going to podcast every week. Talk about our failures. Talk about our successes. The approach we take to business, and what's happened is that we've attracted a lot of like minds like yourself. People that are interested in the internet. People that are interested in travel, and those types of things. They're interested in the show and they interact with us, so it's been a lot of fun.
Todd: So... So your podcast is quite successful. What is it that makes a podcast do so well. Like, what are the tips and tricks you could tell other people if they wanted to start their own podcast?
Dan: That's a great question. If I knew the answer, I might be a rich man. I don't know. You know I really feel that we put out our podcast to like forty people for a year, so I think... we don't really know, but we're transparent. We legitimately try to help people as much as we can. If somebody sends me an e-mail, I respond, you know within forty-eight hours. Regardless of if they're a client of mine or anything. So I think it's just really being about... and I think people eventually started to latch onto that legitimacy, the authenticity, and us really caring about business. Really caring about our audience. And it's unfortunately not much of a tip as more of an approach that takes years. And I don't know if there's any real quick answer. Podcasts are tough and they're a lot of work.
Todd: So can you go into detail a little bit about what you talk about on your podcasts. Like what are some topics or some issues that you would look at?
Dan: As much as I'd like to say we're focusing primarily on clear actionable tactical advice, the most popular episodes tend to be mindset issues. I mean especially in the age of internet. Access to capital is relatively simple. Access to resources, outsourcing and staff, and putting a website up. All these things are relatively achievable... for most people. The really tricky part is getting over yourself and getting your mindset straight. Being focused on the types of things you want to achieve in your business. And Ian and I, you know, have been in a position where we've been doing it for six or seven years running these types of businesses and people really enjoy and we share those mindset hacks, we call them, the mindset issues that help them to achieve in businesses.
Todd: I like that term: mindset hack. Could you explain a little bit what that is?
Dan: Yeah, sure. I mean there's a bunch of .... I guess to break down the term hack is a term taken from the computer industry, and, or even before that. The electronics industry. People who could put together things in unique ways. And when you apply that term hack to mindset. It means a sort of clever way of tricking yourself into acting in a way that you want to act. And err, you know sometimes ourselves, we get the better of ourselves, you know. Even though we'd prefer to act one way, we act another. And we talk a lot about that. You know if, if it is the case you wanna have a successful business and you don't have one. What is it you can sort of do to trick yourself, into being successful? And we've come up with some pretty interesting approaches to that
Todd: Alright, thanks a lot Dan. Great stuff.
What are the tips and tricks you could tell other people?
The terms "tips and tricks" refers to simple advice used to improve something. Notice the following:
- That cooking class offers lots of tips and tricks.
- This book offers lots of tips and tricks for Mac users.
When something is transparent, it is very clear and easy to see or understand. Notice the following:
- This business model is very transparent: create a good product and sell as many items as possible.
- The tax code is not very transparent. Few people understand how it works.
We legitimately try to help people as much as we can.
When something is legitimate, that means it is honest, appropriate and acceptable.Notice the following:
- Oversleeping is not a legitimate excuse for missing class.
- He could not make the party for legitimate reasons.
We're focusing primarily on clear actionable tactical advice.
When something is actionable, that means it can easily be put into practice. Notice the following:
- We need to think of actionable ideas for improving sales.
- The books is very theoretical, so it does not offer much actionable advice.
The most popular episodes tend to be mindset issues.
A mindset is a way of thinking. Notice the following:
- The mindset of a good student is that learning is a long-term process that takes a lot of work.
- Champions in the sporting world have the mindset that they are the best.
What is it you can do to trick yourself into being successful?
When you trick yourself, you create ideas or actions that change reality. Notice the following:
- I hate fish, so when my girlfriend made it for dinner, I had to trick myself into liking it.
- If you want to eat less, you can trick yourself to being full by drinking lots of water.