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Vocabulary Quiz
pop up • draw • bankrupt
shift • shame
  1. They try to people into the store with promotions.
  2. Whenever ideas in his head, he writes them down.
  3. The department store is making a to older customers.
  4. It is a you cannot go to the party.
  5. He went and lost his company.
Comprehension Quiz
Answer the following questions about the interview.
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1049 Decline of the Papers

Matt and Rachel discuss the decline of newspapers in society and how it is affecting them.

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notes
Vocabulary notes (text only) explain key vocabulary and phrases from the interview.

pop up

notes

The first page pops up a list.

Here, “pop up” talks about a page or window that opens quickly on your computer screen. We most commonly use” pop ups” to talk about small advertisements that we all hate! Notice the following.

  1. On my computer, the first page that pops up is my homepage.
  2. Most people use their security settings to block (stop) pop-ups.

draw me in

notes

One sentence is enough to draw me in.

When something draws us in, it gets our attention and makes us interested. Here are some samples:

  1. I logged on to check my e-mail, but a pop-up on my homepage drew me in.
  2. Web designers are always thinking of new ways to draw us to their sites.

go bankrupt

notes

Some newspapers are starting to go bankrupt.

To go bankrupt means to have no money to pay bills. Many newspaper companies are losing money and going bankrupt because more and more people are reading the news on-line. Notice the sample sentences:

  1. During the current economic crisis, many large companies almost went bankrupt and needed government help.
  2. Studies show that most new restaurants go bankrupt before one year.

make a shift to (into)

notes

Companies will make a shift into being online.

In this case, “make a shift” means find a new way to do something. Both news companies and their readers must make a shift from paper to digital news. Here are two more samples:

  1. Many developed countries are making a shift to cleaner energy sources.
  2. It might be difficult to make the shift from secondary school to university, but I’m excited!

a shame

notes

Which is a shame because I like newspapers.

We say something is a shame when we hear bad or sad news about something or someone. Rachel really likes newspapers so she thinks it’s a shame that news companies are going online. Notice the following samples:

  • These days, people spend so much time online they never experience real life. What a shame.
  • It’s really a shame that people continue to hunt elephants for ivory.
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