Unit 2: Frictionless Access

Sharing Lessons with Bitly and Blogger

One of the biggest challenges in teaching is not creating activities.

It is getting students to start them.

Every extra step before an activity begins creates friction. The more friction students face, the less likely they are to follow through.

What Creates Friction?

• Passwords
• Account creation
• Long navigation paths
• Paywalls
• Long or confusing links

When access is difficult, students don’t quit on purpose — they simply never begin.

The Two-Click Rule

When the iPhone was designed, Steve Jobs gave a simple rule:

The main function must be reachable in two clicks — preferably one.

The same idea applies to education. If students cannot reach an activity quickly, motivation drops before learning even starts.

This course calls that frictionless access.

How Bitly Reduces Friction

Bitly solves one very common problem: bad links.

Long, auto-generated URLs are hard to type, hard to remember, and easy to get wrong. Bitly shortens links and lets teachers create simple, memorable names.

This is especially useful when:

• Students are using phones
• There is no LMS
• You don’t have student emails
• You are sharing links in class

One short link can give instant access to quizzes, videos, or study materials.

How Blogger Reduces Friction

Blogger solves a different problem: hosting content.

With Blogger, teachers can create simple webpages where students can access:

• Text
• Videos
• Links
• Embedded activities

There is no student login, no account creation, and no paywall. Students click and start.

Bitly + Blogger Together

• Blogger hosts the content
• Bitly delivers fast, easy access

Create once. Share instantly. Remove barriers.

What You’ll Learn in Unit 2

• Identify friction in your lessons
• Apply the two-click rule to activities
• Use Bitly to share content quickly
• Use Blogger as a simple lesson hub

The easier it is to start, the more likely learning will happen.